This can help you connect with others in your industry, reach out to them on the platform, and build relationships that go beyond the professional. Unlike your resume, which is typically more formal, your summary gives you a chance to let your voice shine through. In addition to building authority, your LinkedIn summary is also a great opportunity to show off your personality. ![]() Gives you a chance to show off your personality This can open up new opportunities for your career management and/or get you more clients. By sharing your knowledge and insight on trends in your environment, you can establish yourself as a thought leader and build authority within your network. Position you as an expert in your fieldĪ great summary can also position you as an expert in your field. This makes it the perfect place to make a strong impression and stand out from the competition. While your LinkedIn profile as a whole is important, your summary is one of the first things people will see when they visit your page. Whether it’s to advance your career or increase your sales, this is your opportunity to stand out from the crowd by having a unique and engaging summary. Most people either don’t write a LinkedIn summary or they create a generic one that doesn’t say much about their personality. A good summary will make you look more professional and credible, which can lead you to better opportunities. ![]() One of the first things people will see is your LinkedIn summary, so it’s important to make sure it’s well-written and gives a strong impression of who you are. This means that potential employers or clients who use LinkedIn’s advanced search features to look for someone with your capabilities are more likely to find your profile. LinkedIn’s search algorithm takes into account the keywords in your profile, so it’s important to use them wisely. We see a real impact in the response rates of our LinkedIn cold outreach campaigns, directly attributed to having a “good-looking” profile (Good summary, good profile photo, cover photo, etc.) A/B Testing Get found more easily by hiring managers or clients Read on to find out some of the advantages that a great summary can bring.Īt LaGrowthMachine, LinkedIn prospecting is at the heart of our business. What’s the benefit of having an effective LinkedIn summary?Īn effective LinkedIn summary can do wonders for you. Now that we got the definition out of the way, let’s what makes a LinkedIn summary so important and why you need to take care of it.ĭo you want to improve the efficiency of your sales department? With LaGrowthMachine you can generate on average 3.5x more leads while saving an incredible amount of time on all your processes.īy signing up today, you’ll get a free 14-day trial to test our tool! Try now for free! The most important thing is to ensure that your summary gives readers a sense of who you are as a person, not just a list of your accomplishments. It’s up to you to decide what you want to include. You can use your summary to highlight your professional experience, your personal passions, or anything in between. Many people treat the summary like an extended version of their resume, but it’s actually an opportunity to provide potential and existent connections with a more well-rounded picture of who you are and what you’re interested in.Ī great summary will give readers an overview of your skills and convince them to keep reading. What is a LinkedIn summary?Ī LinkedIn summary is a 2000-character (max) section that appears under your name and headline on your profile page. Let’s take a deep dive and unpack everything you need to know about this often forgotten section of the renowned job-seeking social media. ![]() So, what is a LinkedIn summary? Why do you need it? And how to perfect your own summary? They either don’t write one at all or they create a brief, generic one that doesn’t say much about their skills and experience. ![]() Unfortunately, a lot of people overlook taking care of their LinkedIn summary. So, what do you do in such a situation? Write an impressive LinkedIn summary! And you’ll say goodbye to your LinkedIn lead generation! Imagine after you’ve sent them a cold message on LinkedIn, your lead visits your profile to find out more but finds no information about you, they will for sure think twice about your credibility. Along with your LinkedIn banner and profile picture, it is one of the first things potential employers or clients will see. Having a catchy LinkedIn summary is essential. What’s the benefit of having an effective LinkedIn summary?.
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